SEO Definition & Meaning

SEO can help content to achieve a significant position in the search results. SEO is the best alternative to paid ads and this is the most practical way of boosting content in organic searches. It requires strategies and skills to make sure that you will gain rank in searches. There is a need to understand and analyze the online behavior of the people on what they are searching for. It is also essential to follow the general rules in applying SEO.

Today, SEO has been one of the most vital processes in the field of online marketing and content management. There is so-called “White Hat SEO” and the “Black Hat SEO.” The former refers to the SEO techniques that are abiding by the standard rules of SEO while the latter attempts to cheat or fool SEO rules. Effective SEO can garner organic search results which most people are typically opening.

How does SEO work?

  • SEO will undergo three main stages namely, crawling, indexing, and ranking.
  • Most of the SEO techniques are through the use of relevant keywords so they will appear on the search result pages of those who are searching for related topics.
  • The search engines like Google will gather all information related to the searched words or topics from the pages and then put them into an index.
  • The algorithms will then analyze the indexed pages based on the different factors to determine the rank order that will be shown on the result pages.
  • The rank will be sequenced according to the relevance of the search or inquiry.
  • The first result pages are more attractive for the people to click and read their contents.

How to learn SEO?

  • Be clear on your purpose why you use SEO for your website – one of the primary purposes of using SEO is to generate income. But you need to be clear whether you have other goals you want to attain.
  • Research the best keyword to use – one way of learning SEO is to research the most common words people might use to find a specific product or service.
  • Maximize the use of on-page SEO and off-page SEO – On-page SEO is all about what you can see inside the website, such as content, title, and description tags, CTR, UX signals, and more. Off-page SEO is about gaining traffic using social media marketing and other platforms.
  • Create valuable and trending content – Look for the most researched topic and create valuable content out of it. Readers will be attracted to the quality of information that you are going to provide them.
  • Link building – this is one of the most effective ways to lead people to stay on your website and feed them with more information. Connecting your content with other content will lead readers to discover more information from your blogs.